The Gc brand has recognized Mumdo as one of top raising stars in the region. Chosen for his unique talents Mumdo is one of three artists representing the brand from Saudi Arabia. As brand ambassador the new Gc campaign is an artistic photography project which aims to celebrate moments of Smart Luxury around the world and infuse emotion into the brand. In each country, selected photographers are invited to develop their very personal artistic concept to interpret and capture moments of Smart Luxury in their photography. These moments reflect individual expressions of joy, emotional moments of achievement or personal success. Moments of Smart Luxury captured by Gc is a two-year worldwide campaign that will result in an international exhibition with the most creative and best artwork collected from around the globe.
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